--- description: ¿Qué piensan los usuarios de VWO Testing? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de VWO Testing gracias a Capterra Ecuador. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: VWO Testing - Opiniones, precios y características - Capterra Ecuador 2026 --- Breadcrumb: [Inicio](/) > [Herramientas para A/B testing](/directory/30896/ab-testing/software) > [VWO Testing](/software/147639/visual-website-optimizer) # VWO Testing Canonical: https://www.capterra.ec/software/147639/visual-website-optimizer Página: 1 de 5\ Siguiente: [Página siguiente](https://www.capterra.ec/software/147639/visual-website-optimizer?page=2) > Herramienta de pruebas A/B para la optimización de la tasa de conversiones y el sitio web. Entre sus características se incluyen la orientación, la personalización y las analíticas. > > Veredicto: 91 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa VWO Testing? Minoristas en línea, empresas SaaS, sitios web de viajes, medios de comunicación/editoriales, sitios web de entretenimiento, sitios de atención médica y agencias prestan servicios a estos sectores. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.5/5** | 91 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.0/5 | Basado en las opiniones generales | | Funciones | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Wingify - **Ubicación**: Delhi, India - **Constitución**: 2009 ## Contexto comercial - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Alemania, Australia, Canadá, China, España, Estados Unidos, India, Japón, Países Bajos, Reino Unido ## Funciones - A/B Testing - API - Anotaciones - Análisis - Análisis de búsquedas de usuarios - Análisis de páginas web - Análisis del embudo - Análisis estadístico - Arrastrar y soltar - Creación de informes de tráfico web - Creación de informes y estadísticas - Creación de informes/análisis - Editor visual - Encuestas y comentarios - Importación y exportación de datos - Mapas térmicos - Modelos personalizables - Métricas de rendimiento - Real-Time Data - Segmentación por comportamiento - Segmentación por público - Seguimiento de interacciones entre usuarios - Seguimiento de la participación - Seguimiento de visitantes - Seguimiento del comportamiento - Test A/B - Test multivariante - Tests de usabilidad - Third-Party Integrations - Trayectoria del usuario - Visualización de datos ## Integraciones (en total: 14) - Adobe Commerce - BigCommerce - CTM - ClickTale - Comscore - Demandbase One - Drupal - Google Analytics 360 - Heap - Joomla - Kissmetrics - Mixpanel - Shopify - WordPress ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Herramientas para A/B testing](https://www.capterra.ec/directory/30896/ab-testing/software) ## Categorías relacionadas - [Herramientas para A/B testing](https://www.capterra.ec/directory/30896/ab-testing/software) - [Software para plataformas de experiencia digital (DXP)](https://www.capterra.ec/directory/32817/digital-experience-platforms-%28dxp%29/software) - [Herramientas de mapas de calor](https://www.capterra.ec/directory/30977/heatmap/software) - [Software para crear landing pages](https://www.capterra.ec/directory/30844/landing-page/software) - [Herramientas de análisis web](https://www.capterra.ec/directory/30073/web-analytics/software) ## Alternativas 1. [Mida.so](https://www.capterra.ec/software/1058588/mida-so) — 4.6/5 (43 reviews) 2. [Instapage](https://www.capterra.ec/software/141695/instapage) — 4.5/5 (365 reviews) 3. [Croct](https://www.capterra.ec/software/1052152/croct) — 4.9/5 (13 reviews) 4. [Unbounce](https://www.capterra.ec/software/145639/unbounce) — 4.5/5 (257 reviews) 5. [Mixpanel](https://www.capterra.ec/software/158740/mixpanel) — 4.5/5 (145 reviews) ## Opiniones ### "Happy customer for 15+ years\!" — 5.0/5 > **Theresa** | *27 de febrero de 2025* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: VWO is a reliable A/B testing tool that I've been using for mid-sized clients for about 15 years. They were among the first platforms in the space and over the years, they've grown and added functionality based on user feedback. For example, you can get heatmaps on each variation in your test and VWO integrates with a ton of important platforms, such as call tracking, CMS, etc. And their customer service has remained very responsive. If you're a developer, you can build complex experiments with javascript. But if you're not technical, you can run simple (yet impactful) experiments using the WYSIWYG editor. > > **Puntos en contra**: I honestly don't have anything that I don't like about it. It's more user friendly and affordable than Adobe and Optimizely. But it's just as powerful. They also know their place in the market and are priced accordingly. VWO supports CRO agencies with partner agreements and additional tech support and doesn't try to take over consulting, like some competitors. > > Always positive. I'll continue using and recommending VWO to mid-sized clients. But they also came out with a free plan after the sunset of Google Optimize, which allows smaller companies to get into A/B testing, as well, which is so great. ----- ### "VWO Review from Digital Marketing Expert" — 4.0/5 > **Conor** | *7 de noviembre de 2024* | Marketing y publicidad | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: VWO Testing stands out for its ease of use, making it accessible to both beginners and experienced marketers. The platform features an intuitive interface that simplifies navigation through test creation, reporting, and analysis. Its step-by-step setup process guides users from selecting what to test to defining target audiences, ensuring confidence in creating tests. With pre-defined templates and a visual editor, users can implement changes directly on the website preview without coding, enhancing their understanding of modifications. Clear analytics and visual reporting make it easy to interpret results and draw actionable insights. VWO’s extensive documentation and customer support further assist users, allowing them to focus on improving their websites efficiently. > > **Puntos en contra**: The main drawbacks of VWO Testing include its high price relative to its features, occasional bugs in the editor, and code that can significantly slow down website performance. > > Overall, my experience with VWO Testing was positive, but I believe it’s not worth the cost. There are similar platforms available that provide comparable insights at a lower price, making it difficult to justify the investment in VWO. ----- ### "Don't waste your money. It' better Google Optimize" — 2.0/5 > **Alessandro** | *7 de junio de 2021* | Marketing y publicidad | Valoración de la recomendación: 1.0/10 > > **Puntos a favor**: The support is kindly even if they were not able to solve the bugs > > **Puntos en contra**: A significant part of the users cannot see the a/b test. The deploy function doesn't work properly. At least 10% of the users see alway the old code. Google spider doesn't see the deploy version. So for instance you cannot use to deploy SEO code. ----- ### "Well worth the investment\!" — 5.0/5 > **Trevor** | *16 de diciembre de 2019* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: VWO offers many of the enterprise features you would expect in a larger tool, for a much lower price tag. As a user of Optimizely and Adobe Target, I have been pleasantly surprised by the features I have been able to use with VWO. The reporting update (probably density, box plotting, etc.) has been especially useful in data analysis. > > **Puntos en contra**: VWO definitely breaks more often than the more expensive tools out there. Breakage doesn't really affect the split tests themselves, just the reporting...but still, it's not great when I go to report for a client and have to wait a day or 2 for things to get back online. > > VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been able to grow with our clients, and manage them in a single, centralized testing hub. Due to the lower costs, we've even been able to include the cost of VWO into our agency fee, which passes savings to the client and is a big plus to potential customers. I don't envision us leaving the tool anytime soon. ----- ### "Exceptional detail in data and tracking research to insights" — 5.0/5 > **Samy** | *17 de diciembre de 2019* | Marketing y publicidad | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: I liked that I can connect the goals to traffic segments in google analytics and see how the tests affected the conversion journey further down the funnel, I like the UI and functionality of setting up tests, as well as how the tool visualises data from running and completed tests > > **Puntos en contra**: I think within a test the multi-layers of a menu could be simplified to focus on tasks that would be relevant to the stage at which a test is running > > We have been using VWO for a variety of tests within the business, from image styles and content focus to testing copywriting within buttons right the way up to replacing sections and the way our products are displayed. I has been a huge growth area within the business and helped us gain a lot of traction. ----- Página: 1 de 5\ Siguiente: [Página siguiente](https://www.capterra.ec/software/147639/visual-website-optimizer?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.ec/software/147639/visual-website-optimizer) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Datos estructurados