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Sobre Similarweb

Empresa de inteligencia de mercado digital usada por cientos de miles de empresas para obtener información estratégica global entre dispositivos.

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Puntos a favor:

The software is pretty easy to use. The learning curve isn't steep at all.

Contras:

This can then make forecasting for certain sites difficult.

Valoraciones de Similarweb

Evaluación media

Facilidad de uso
4,6
Atención al cliente
4,3
Funcionalidades
4,4
Relación calidad-precio
4,2

Probabilidad de recomendación

8,6/ 10

Similarweb tiene una valoración global de 4,6 estrellas sobre 5 según las 214 opiniones de usuarios de Capterra.

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Filtrar opiniones (214)

Alimberth
Affilate Marketer en EE. UU.
Aprendizaje en línea, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Mejora tu estrategia de marketing con Similarweb

5,0 hace 5 meses

Comentarios: En general Similarweb es una herramienta que se a vuelto indispensable para poder tomar mejores desiciones en nuestras campañas de marketing, ya que nos a permitido mejorar nuestro posicionamiento gracias a toda data que hemos obtenido, ademas de mejorar los resultados de nuestras campañas.

Puntos a favor:

Lo que me gusta de Similarweb es que la data y la informacion que provee es bastante profunda, y la desglosa de manera tal, que permite obtener un analisis completo y detallado de la comptencia y las tendencias del mercado con un nivel de precision elevado.

Contras:

Creo que en el apartado de analicis comparativo de los dispotivos moviles versus los pc de escritorio, en cuanto al comportamiento de mercado, le hace falta mas informacion desglosada, aqui pueden mejorar mas

Cronwell
TI en Perú
Medios online, 501-1.000 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Similar Web en RPP

5,0 hace 5 meses

Comentarios: interfaz amigable, intuitiva, rápida y moderna

Puntos a favor:

Tener acceso inmediato de la tendencia de nuestra competencia

Contras:

Las métricas no coinciden con GA4 , la desviación es muy alta

Themis
Themis
Head of digital marketing en Grecia
Usuario de Linkedin verificado
Muebles, 11-50 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

Very useful software for Seo and competitive research

5,0 hace 8 meses

Comentarios: Very nice software with a lot of tools (but not free)

Puntos a favor:

I used similar web in order to check all aspects of my competitors

Contras:

There is no many free activities you can do through free trial

Vinícius
Performance Marketing Specialist en Brasil
Materiales de construcción, 10.000+ empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Comprehensive and Insightful, but Room for Improvement in Niche Data

5,0 hace 5 meses

Comentarios: My overall experience with Similarweb has been very positive. The platform offers comprehensive data and detailed insights into website performance, traffic sources, and user behavior, which have been instrumental in refining our marketing and competitive strategies. The ability to benchmark against competitors and explore trends across industries is particularly useful. However, I've noticed that data for smaller or niche websites can sometimes be less accurate or delayed, which can limit its effectiveness in certain cases. Despite this, it's a powerful tool for high-level digital analysis.

Puntos a favor:

What I liked most about Similarweb is the detailed competitor analysis and the comprehensive data on user behavior and traffic sources, which helped refine our marketing strategy.

Contras:

What I liked least about Similarweb is that some data points, especially for smaller websites, can be less accurate or delayed, making it harder to rely on for niche markets.

Sahib
Sales Manager en EE. UU.
Marketing y publicidad, 1.001-5.000 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Review of Similarweb

3,0 hace 7 meses

Puntos a favor:

Has tons of information shown on the platform

Contras:

Not the most intuitive product out there

Tariq
Social Media Manager en RU
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

An invaluable resource for competitive website data

5,0 hace 3 meses

Comentarios: Of all the features, the one I use the most and the most regularly, the website metrics comparison tool is fantastic and intuitive. It can find any site I search for and match close competitors automatically. Even with the limitations of the free version, I can view important data such as web traffic, bounce rates and traffic share for online searches. It's an invaluable tool.

Puntos a favor:

It has an incredible amount of options for competitive data analysis

Contras:

Even the starter pro plan is too steep for someone with my budget

Mihaela
Affiliate Marketing Manager en EE. UU.
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

One of the best business intelligence tools I've used

5,0 hace 6 meses

Comentarios: I've been using SimilarWeb for a few years now, partially with free accounts and partially with paid accounts, so I was able to explore many of its features. It's great for gathering business intelligence, from analyzing competitor websites and audiences to identifying potential partners and studying customer journeys.
The interface is very friendly, support is prompt, and the data provided is pretty accurate. It's invaluable for partner recruitment and evaluation.

Puntos a favor:

It's one of the best business intelligence and competitive analysis tools I've tried.

Contras:

I wish it were more affordable or offered a way to integrate features available with Team and Enterprise packages into the Starter or Professional packages, for one-man-show businesses that could use the features but can't afford the costs. But, truth be told, it does offer great value for the money.

Natalie
Head of Strategy en EE. UU.
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Level Up Your Data

5,0 hace 7 meses

Puntos a favor:

Understanding what other companies are doing and how they are performing online holistically is essential for providing the best possible strategy. The insights we gain from SimilarWeb enable us to help our clients compete at the same level. This comprehensive knowledge gives us deep insights into industries we may not be familiar with and enhances our capabilities as marketers. These profound insights, allow both our client and we as an agency to grow.

Contras:

The price and for smaller agencies, managing the costs annually, especially with increases, can be challenging. I understand the time and value put into your tech stack but it's also important to understand the smaller agencies that will champion the tool, as opposed to large holding companies where these tools become part of a suite and are often forgotten. These users are the ones who build loyalty, and staff members may carry that loyalty from agency to agency. Without the opportunity to use the tool, this advocacy is lost.

JITEN
Asso. Director Strategy en India
Marketing y publicidad, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Unlocking Online Success: How Similarweb Elevates Your SEO and Competitive Intelligence

5,0 hace 7 meses

Puntos a favor:

What I love most about Similarweb is how it gives me a deep dive into my competitors' traffic and strategies. The keyword insights are invaluable for planning content that hits the mark. I also appreciate the detailed analytics, which help me track my site's performance and pinpoint areas for improvement. The user interface is intuitive, making complex data easy to understand and act upon. Overall, it feels like having a powerful toolkit for staying ahead in the digital game!

Contras:

While Similarweb is great, there are a few things I wish were better. Sometimes the data isn't as up-to-date as I'd like, which can be a bit frustrating. Additionally, it has so many features that it can feel a bit overwhelming at first. Despite these minor issues, it's still a super valuable tool for SEO and competitive insights.

Usuario verificado
Usuario de Linkedin verificado
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

SimilarWeb Review

5,0 hace 8 meses

Comentarios: It's been great. I will genuinely use it more to sort out companies.

Puntos a favor:

I think getting knowledge of a particular company is very easy through SimilarWeb. Helps me to gain knowledge to fetch details of the company.

Contras:

Contacts are very low in comparison to other Softwares like Zoominfo or Apollo.io

Usuario verificado
Usuario de Linkedin verificado
Marketing y publicidad, 1.001-5.000 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

An intelligent tool with lots of potential for Advertisers

5,0 hace 8 meses

Puntos a favor:

- Competitive Intelligence: SW it's great for benchmarking our digital performance against competitors and industry leaders. - Extensive Datasets: High amount of datasets to study and identify potential leads and understanding market trends. - SEO Tools: Useful to optimize where our customers' attention should be.

Contras:

- Data presence on smaller websites can be less available or accurate

Jennifer
Jennifer
Account Representative en EE. UU.
Usuario de Linkedin verificado
Comercio minorista, 10.000+ empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Web Analytics

5,0 hace 7 meses

Comentarios: great to refer to gain visibility on one companies traffic and such

Puntos a favor:

web analytic metrics are great for me to compare the visitors that are overlapping with my potential clients

Contras:

lack of education on the platform. I feel that there are a lot of different resources that I can utilize on the platform that I am not aware of!

Daniel
Director of SEO en EE. UU.
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Marketing Agency Review

5,0 hace 5 meses

Puntos a favor:

The positive user interface paired with the ability to track competitors.

Contras:

Only limited data for new or smaller websites

Francesco
Head of Ecommerce en Italia
Productos cosméticos, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Outstanding tool for estimating market trends and comparing websites

5,0 hace 7 meses

Comentarios: Similarweb is an outstanding tool for estimating market trends and comparing websites against each other. Its ability to provide detailed analytics and insights into website traffic, audience demographics, and engagement metrics makes it invaluable for anyone looking to understand their online presence or monitor competitors.

Puntos a favor:

The interface is intuitive and user-friendly, making it easy for users of all experience levels to navigate and extract valuable information. The clean design and logical layout ensure that finding specific data and reports is straightforward, which enhances the overall user experience.

Contras:

I am not particularly enthusiastic about the keyword analysis feature. It often seems quite imprecise, with data that does not always align with actual search trends. This lack of accuracy can be frustrating, especially for those who rely heavily on keyword insights for their SEO strategies.

Marco
Affiliate Manager en Italia
Recursos Humanos, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Great tool

5,0 hace 5 meses

Comentarios: For An Affiliate/Partnership Manager is the best tool to assess opportunities and new potential partner

Puntos a favor:

The Chrome extension is super easy to use

Contras:

Less intuitive website ranking dashboard

Alyssa
Senior Marketing Coordinator en Australia
Automoción, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Great analytics platform

4,0 hace 8 meses

Comentarios: It's a great, easy to use platform that provides updates on a monthly basis that is available straight away

Puntos a favor:

I like how you can compare your brand with other competing brands in the market and get a real understanding of your competitive landscape while also being able to see how your brand is performing across key metrics

Contras:

I don't like how it doesn't track app or mobile which doesn't make the numbers a true representation

Dipanjana
Associate Business Director en India
Marketing y publicidad, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Complete competitive analysis through Similarweb

4,0 hace 7 meses

Puntos a favor:

Comparison of competitive websites with respect to visits, time spent, unique visitors, monthly movement of traffic helps understand how our core competitions are behaving and where their campaigns are active. The new Beta feature of audience overlap also helps us choose media platforms with more unique audiences. The tool also helps us calculate the budget we will require to convert audiences to customers, given the traffic and conversions recorded

Contras:

While SimilarWeb can give direction on the type of keywords and creatives that are running across brands, it would also be helpful if the platform can capture indicative spends that are made by the selected brand websites.

ariel
account manager en Argentina
Servicios financieros, 1.001-5.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

financial affiliates research

4,0 hace 5 meses

Comentarios: overall my experience with similarweb is good, the tools help me to find new affiliates + analyze website traffic

Puntos a favor:

website analysis + affiliate research tools

Contras:

i would like to get more similar sites results + easier ways to find financial affiliates

Alex
Account Executive en EE. UU.
Internet, 10.000+ empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Very solid product

5,0 hace 7 meses

Puntos a favor:

Detailed statistics and analysis, and in depth reporting on advertising data.

Contras:

Some of the data is not 100% accurate, when it comes to traffic, and some items could be sorted better in the UI.

Jim
Account Executive en EE. UU.
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Similarweb -- Helpful, but sometimes I get lost

4,0 hace 5 meses

Comentarios: Overall, Similareweb has been a powerful tool to have in my arsenal as clients ask about the ever-changing digital and competitive landscape. While sometimes the statistics seem to be skewed, it is helpful to start directional conversations with my clients about growth and the competitive landscape.

Puntos a favor:

There is a ton of helpful information about all aspects of the digital landscape. Additionally, the visualizations are helpful when directionally providing competitive insights to clients.

Contras:

Often, I find myself lost in all the data provided and am unsure what the most vital aspects to call attention to are. Also, I frequently want to view mobile and desktop data together, but in numerous graphs - there is no way to break the data out in this manner.

Siqi
Senior Data Analyst en EE. UU.
Relaciones públicas y comunicaciones, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Overall Great SEO Tool

5,0 hace 8 meses

Puntos a favor:

Very easy to use and navigate. Great UX and IT support.

Contras:

Not able to use some advanced features. If I can try it, maybe would consider upgrading the current plan.

Stephen
Publisher Development Analyst en Países Bajos
Marketing y publicidad, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

My go to tool for market/keyword research

5,0 hace 7 meses

Puntos a favor:

One stop solution for my market and keyword research.

Contras:

There's nothing I can think of as of now.

Şeyma
Growth manager en Turquía
Servicios financieros, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Growth manager

5,0 hace 5 meses

Comentarios: very good at competitor analysis, download reports and share lists with teams

Puntos a favor:

seo metrics and to be able to do competitor analysis on website metrics

Contras:

application analysis is insufficient, Date filters can be custom and adding and removing competitors can be easier.

Adam
Vice President, Media en EE. UU.
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Similiarweb helps qualify and conquest

4,0 hace 5 meses

Comentarios: Positive, as one of only a few third-party resources our firm invests in

Puntos a favor:

Qualification of prospects and competitive analyses

Contras:

No visibility into ad spend, audiences, creative, and related to all parts, performance results

Fernando
Loyalty Ops Coordinator en Brasil
Hostelería, 1.001-5.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Similarweb review

5,0 hace 5 meses

Puntos a favor:

Websites traffic information and users origin

Contras:

Data is not always reliable as it extrapolates a sampling of website traffic