--- description: ¿Qué piensan los usuarios de Omnisend? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Omnisend gracias a Capterra Ecuador. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Omnisend - Opiniones, precios y características - Capterra Ecuador 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de email marketing](/directory/30013/email-marketing/software) > [Omnisend](/software/153508/omnisend) # Omnisend Canonical: https://www.capterra.ec/software/153508/omnisend Página: 1 de 35\ Siguiente: [Página siguiente](https://www.capterra.ec/software/153508/omnisend?page=2) > Automatización de marketing para expertos de marketing de comercio electrónico que supera a las plataformas genéricas de marketing por correo electrónico. > > Veredicto: 836 usuarios lo han valorado con **4.7/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Omnisend? Omnisend proporciona herramientas avanzadas de automatización de marketing para expertos de marketing de comercio electrónico que superan a las plataformas genéricas de marketing por correo electrónico. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.7/5** | 836 Opiniones | | Facilidad de uso | 4.6/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.6/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.5/5 | Basado en las opiniones generales | | Funciones | 4.5/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Omnisend - **Ubicación**: Western Gateway, RU - **Constitución**: 2014 ## Contexto comercial - **Precio inicial**: $16,00 - **Modelo de precios**: (versión gratuita disponible) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Albania, Alemania, Andorra, Angola, Arabia Saudita, Argelia, Argentina, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Bielorrusia, Bosnia y Herzegovina, Brasil, Bulgaria, Bélgica, Camerún, Canadá, Catar y 88 más ## Funciones - API - Acciones activadas por evento - Análisis de campañas - Automatización de marketing - Base de datos de contactos - Búsqueda/filtro - CAN-SPAM Compliance - Campañas multicanal - Captura de clientes potenciales - Creación y diseño de formularios - Editor WYSIWYG - Envío masivo de mensajes de texto - Generación de clientes potenciales - Gestión de campañas - Gestión de canales - Gestión de clientes potenciales - Gestión de contactos - Gestión de contenidos - Gestión de flujos de trabajo - Gestión de modelos - Gestión de suscriptores - Integración de redes sociales - Marketing social - Mensajería bidireccional - Mensajería planificada - Mobile Optimization - Modelos personalizables - Métricas de rendimiento - Panel de actividades - Panel de comunicaciones - Perfiles de clientes - Personalización - Personalización de mensajes - Planificación de campañas - Plantillas de correo electrónico - Programación de campañas - Páginas de aterrizaje y formularios web - ROI Tracking - Real-Time Analytics - Real-Time Notifications - Real-Time Reporting - Respuestas automáticas - Segmentación de clientes - Segmentación de clientes potenciales - Segmentación por comportamiento - Seguimiento de campañas - Seguimiento de clics - Seguimiento de conversión - Seguimiento por correo electrónico - Varias campañas … y 21 características más ## Integraciones (en total: 102) - 29 Next - 99minds - Adobe Commerce - AfterShip - Alloy - Appy Pie - Argoid - BigCommerce - CartHook - ConvertFlow - Digioh - EComposer - Easyship - Ekoma - Elink.io … y 87 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia 24/7 - Chat ## Categoría - [Herramientas de email marketing](https://www.capterra.ec/directory/30013/email-marketing/software) ## Categorías relacionadas - [Herramientas de email marketing](https://www.capterra.ec/directory/30013/email-marketing/software) - [Herramientas de automatización de marketing](https://www.capterra.ec/directory/6/marketing-automation/software) - [Software para envío de SMS](https://www.capterra.ec/directory/30842/sms-marketing/software) - [Herramientas de marketing de contenidos](https://www.capterra.ec/directory/30796/content-marketing/software) - [Software de gestión de campañas](https://www.capterra.ec/directory/30012/campaign-management/software) ## Alternativas 1. [Brevo](https://www.capterra.ec/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [Mailchimp](https://www.capterra.ec/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.capterra.ec/software/136603/mailerlite) — 4.7/5 (2256 reviews) 4. [Constant Contact](https://www.capterra.ec/software/31898/constant-contact) — 4.3/5 (2912 reviews) 5. [ActiveCampaign](https://www.capterra.ec/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Opiniones ### "Omnisend For The Win" — 5.0/5 > **Olivia** | *17 de octubre de 2024* | Ropa y moda | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers. > > **Puntos en contra**: There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence. > > Overall, my experience has been great with Omnisend and I would highly recommend them to other business owners. ----- ### "Powerful Ecommerce Email Marketing Without the Klaviyo Price Tag" — 5.0/5 > **Frank** | *21 de marzo de 2026* | Suministros y equipo para empresas | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only. The email builder is excellent—great templates, plenty of design flexibility, and strong tools for keeping everything on‑brand, including branded link tracking, which is better for both branding and deliverability. We also find its segmentation useful beyond email; syncing those segments into Google and Meta ad audiences helps keep our targeting current without manual exporting or relying on extra tools. Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales. Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly. > > **Puntos en contra**: The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create. Without any way to trigger it later in the customer journey, we avoid enabling it. SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow. > > Our overall experience with Omnisend has been consistently positive. It’s a tool that’s easy to pick up when we need to build a campaign, adjust a segment, or check on an automation, and nothing feels convoluted. The platform has remained stable and predictable, and the updates they’ve released over time have directly made the product easier and more effective to use. It’s become a straightforward part of our workflow without adding unnecessary complexity. ----- ### "Too buggy, but keeps costs down" — 2.0/5 > **Usuario verificado** | *14 de enero de 2025* | Tecnología y servicios de la información | Valoración de la recomendación: 3.0/10 > > **Puntos a favor**: I liked chat was quickly available. It has a lot of features, except reporting they make you pay for proper reporting > > **Puntos en contra**: Very buggy -\> Doesn't use best practices. For example a long time, when we made a copy of live to staging site (which we have to do regularly for WooCommerce) they would override our URL in our email to our staging site and start sending that out. They claimed to fix it, made me jump through all these hoops to reconnect, and it still broke. So they don't even know how their product works. You need the 24/7 chat support because there are bugs after bugs. And they demand you keep everything in one long thread so it is very hard to find issues if you need to refer back to them. > > Overall, I regret choosing Omnisend instead of Klaviyo. It was close, Klaviyo was a bit more expensive but I liked the support option of Omnisend. In the end, I regretted it and after a year we are switching ----- ### "Good email marketing platform" — 5.0/5 > **Diana** | *24 de marzo de 2026* | Comercio minorista | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Easy to use yourself and many integrations. Easy to make customer segments and flows/automations. Overall good email platform. > > **Puntos en contra**: Seemed more features and integrations were available with klaviyo. Not sure why but that’s the only reason I switched. ----- ### "Great email platform" — 5.0/5 > **Hannah** | *15 de septiembre de 2025* | Edición | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Ease of use and how easy it is to create beautiful looking mailers. I like how you're building the web and mobile version together, so there's no margin in error. I also love how easy it is to boost emails. > > **Puntos en contra**: I feel the templates could be better overall as well as the analytics and reporting depth which could be more advanced. > > Overall I love using the platform as it's so easy and intuitive. We've had some great results since using it. ----- Página: 1 de 35\ Siguiente: [Página siguiente](https://www.capterra.ec/software/153508/omnisend?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.ec/software/153508/omnisend) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | da | | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Datos estructurados