Opiniones de Emplifi Social Marketing Cloud

Sobre Emplifi Social Marketing Cloud

An end-to-end Social Marketing Cloud for modern enterprises.

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Puntos a favor:

It is what you want it to be -- you can customise it according to your needs be it simple daily reporting or down to the nitty-gritty of complex reporting. The support team is one of the AWESOMEST.

Contras:

Also prime time is missing for twitter and instagram and reach for twitter too.

Valoraciones de Emplifi Social Marketing Cloud

Evaluación media

Facilidad de uso
4,2
Atención al cliente
4,4
Funcionalidades
3,9
Relación calidad-precio
3,8

Probabilidad de recomendación

7,7/10

Emplifi Social Marketing Cloud tiene una valoración global de 4,2 estrellas sobre 5 según las 38 opiniones de usuarios de Capterra.

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Filtrar opiniones (38)

Ricardo A.
Ricardo A.
Ecommerce Director en Panamá
Usuario de Linkedin verificado
Comercio minorista, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

If you focus on Analytics, this is the best option you have

5 hace 4 meses

Comentarios: We had a great experience with Socialbakers, I even miss it, we just had to focus on a tool that helped us to better create and publish the content rather than measuring it.

Puntos a favor:

It excels Sproutsocial and Hootsuite in the Analytics department, it is by far the most robust and most features to measure your KPIs

Contras:

It lacks on posting schedules or options to get the content out, it focuses more on measuring than helping you create it.

Gabriel O.
Head of Content and Communications en Malasia
Medios online, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Socialbakers is a no frills solution for our company's social media publishing and operations.

4 hace 2 años

Comentarios: -Socialbakers is helpful to manage user access to our social media accounts and also plan and manage their outbound posts.
- The overall experience is pleasant however there can be more areas to improve especially on the social analytics area. I am more than happy to help Socialbakers in this area.

Puntos a favor:

Socialbakers is a no frills solution for our company's social media publishing and operations.

Contras:

-More flexibility can be given to build charts and tables. -Can focus on advocating the label/ tagging feature and to use it to drive all analytics and content management feature. -Duration on information collected can be stored longer for Y-o-Y comparison (i.e. without the need to rebuild). A lot of such information we still rely on CrowdTangle.

Usuario verificado
Digital Marketing Specialist en Australia
Usuario de Linkedin verificado
Tecnología y servicios de la información, 1.001-5.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Base plan used to be awesome: now the least bang for your buck of all providers

3 hace 2 años

Comentarios: My experience with socialbakers, when I started with the software nearly 4 years ago was amazing, the functionality was incredible and it delivered value that we were willing to pay for. The way the software has developed over time has been very dissapointing, stripping all of the points of difference out of the package, with a huge price discrepancy making our only other option to switch providers if we want to get even marginally more functionality, rather than being offered a titrated solution.

Puntos a favor:

I like the calendar view, and the ease of creating and scheduling content, and the approval workflow.

Contras:

Socialbakers massively overstates what is included in the base level plan. When I started with the software the base plan included dashboards, which are a fairly standard inclusion in social software. It is so dissapointing that the inclusions in the base plan have been completely stripped back, and I'm left feeling as though we are massively overpaying for something that we could get from pretty much any other provider. The customer service, since moving out of prauge has been terrible as well, impolite, unhelpful and to be frank a bit condescending on the live chat. In my experience there is more often than not lately, little gremlins in the software, necessitating refreshing the calendar between scheduling every single post, half the time not able to see what is scheduled from the calendar view etc.

Usuario verificado
Digital Analyst en Suiza
Usuario de Linkedin verificado
Marketing y publicidad, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

A great social media monitoring tool which can be super cool if combined with social listening

4 hace 3 meses

Comentarios: Its one of the good tools out there in market and i recommend it to use it at least once

Puntos a favor:

The user interface is just so cool. Everyone in my organization keeps on saying that while using it

Contras:

Export reports to ppt can get better. I mean it is good but it can be improved

Victor L.
Creative Data Manager en Brasil
Marketing y publicidad, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Uma boa ferramenta

4 el año pasado

Comentarios: No geral, a experiência é mais positiva e sinto que poderia utilizar melhor a plataforma e suas funcionalidades, mas acabo explorando pouco.

Puntos a favor:

Dashboard modulares com widgets; O jeito fácil e intuitivo de ver os dados; Informações sobre posts e stories do Instagram no content hub; Poder exportar tudo, inclusive os dashboards.

Contras:

A métrica de interação por 1k fãs que dá uma visão distorcida; A falta de informação sobre dados de alcance de concorrentes; Acho confuso a parte de roles e permissions, que nem sempre funciona como configuramos; A quantidade de swaps dos planos e os valores altos para contratar mais; O filtro de busca por influenciadores nem sempre funcionam bem.

Ksenia B.
Ksenia B.
HR manager en EE. UU.
Usuario de Linkedin verificado
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Best Multipurpose Social ROI Tool for the Money

5 hace 4 años

Comentarios: It helps us monitor the month on month growth of our page and posts, and easily compare these to sector and industry wide competitors.

Puntos a favor:

Everything is so clear and easy to find. The charts are so nicely produced they can practically just be exported straight into a client report.

Contras:

There can be a LOT of data, and sometimes whats on the dashboard is just a taster, so you have to deep dive. Similarly, sometimes the specific reports don't have what is on the dashboard so you can do a lot of back-and-forth. Also, there are some data sets for which I would love an exact number, but it reports as a 'per 1000 users'

Respuesta de Socialbakers

hace 3 años

Hi Ksenia! Thank you for taking the time to give us your feedback! We're glad to hear you're pleased with the quality of the reports you can produce with Socialbakers and that you're finding our platform useful for monitoring and benchmarking your pages' performance. We're continually working on ways to improve the service we offer our customers, to ensure that the data you get has the fine detail you require. Best, Socialbakers Team

Stephen F.
Senior Digital Communications Spoecialist en RU
Productos químicos, 10.000+ empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Really useful campaign insights tool

4 hace 2 meses

Puntos a favor:

The ability to break down your digital campaign performance across multiple platforms by tagging posts

Contras:

Lack of support of integration into Google Data Studio - the only available exports by default are PDFs and Powerpoints, which make it difficult to integrate into my Google Data Studio Reporting dashboard. There is an API available, but the support is not provided in choosing how to display the metrics.

Usuario verificado
Content Coordinator en Brasil
Usuario de Linkedin verificado
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Higher price than other competitors, but still delivers

4 hace 5 meses

Puntos a favor:

A full suite of tools for social media and so, such as scheduling, tons of information about your brand and competitors

Contras:

It's pricey. For a local market such as Brazil, Social Bakers charge us in dollars without taking cultural and economical adaptations in the consideration. What happens is that other local competitors, such as Stilingue, delivers almost the same tools for half the price.

Usuario verificado
Social Media Marketing Specialist en EE. UU.
Usuario de Linkedin verificado
Bienes de consumo, 51-200 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Social Media Specialist

4 hace 7 meses

Comentarios: Competitor analysis

Puntos a favor:

The ability to create so many different reports and customize your dashboard.

Contras:

Not a huge fan of the mobile site and would like push notifications for publishing ala Later.com

Usuario verificado
Kenya Business Lead en Ghana
Usuario de Linkedin verificado
Internet, 51-200 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Exciting Tool for Social Media Marketing

5 hace 3 años

Comentarios: I was able to improve my performance reaching out to fans on the pages I managed online. The analytics came in handy as it allowed me to assess and redirect my efforts to make the most of the software.

Puntos a favor:

What I love most about this tool is the simplicity and how it makes it allows you to track keywords on every social network.

Contras:

If there is anything I least like about social bakers it will be the notifications but can't do without them either.

Respuesta de Socialbakers

hace 3 años

Hello! Simple & Smart; We're happy to hear you¿re finding our service Valuable & Useful. Please tell us how you would like to see our notification? We'd love to know your thoughts, we will enhance this essential aspect. Thank you for your review! All the best, Simon

Hans D.
Social Media Coordinator en Nueva Zelanda
Telecomunicaciones, 5.001-10.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

A BIIIIIIIG KUDOS TO THE TEAM!

5 hace 2 años

Comentarios: Socialbakers makes life easier -- it is social media without all the noise.

Puntos a favor:

The ease of usage -- simplicity and efficiency combined. It is what you want it to be -- you can customise it according to your needs be it simple daily reporting or down to the nitty-gritty of complex reporting! The support team is one of the AWESOMEST! Superb! They are fast, friendly, and will resolve any issues and answer any questions you have with the platform.

Contras:

Nothing too major -- just wanting to add more QoL stuff like notification alerts, etc.

Kaique S.
Coordenador de Data Strategy en Brasil
Marketing y publicidad, 201-500 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

A melhor ferramenta de performance digital!

5 el año pasado

Puntos a favor:

A ferramenta é excelente para analisarmos as métricas nas mídias sociais, ótima também para análise de conteúdos e formatos. Além disso, o SAC 2.0 na ferramenta também é excelente, especialmente na hora de taguear as temáticas. Além disso, é possível obter excelentes visualizações através de suas dashboards. De forma geral, a Socialbakers nos traz excelentes funcionalidades que, nos entregam bastante insights.

Contras:

Na aba "influencers" da ferramenta, a ferramenta também deveria considerar influenciadores locais (Brasil) e inclusive, influenciadores menores (com menos de 01 milhão de seguidores no Instagram, por exemplo), pois isso nos ajudaria muito nos próximos mapeamentos de influencers. No que diz as redes sociais, a ferramenta poderia nos entregar mais dados sobre impacto no Twitter, e também, entregar mais dados sobre YouTube, Linkedin e Pinterest. Acredito que na parte de social listening, a ferramenta pode apresentar algumas melhoras, talvez se inspirar em ferramentas como Stilingue e principalmente, Meltwater. Neste sentido, o Socialbakers poderá ser uma ferramenta cada vez mais completa e imbatível!

Maysa C.
Marketing Specialist en Brasil
Comercio minorista, 201-500 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Missing features

4 el año pasado

Puntos a favor:

I like the reports and the many possibilities of date analysis.

Contras:

I find it very frustrating that the software does not allow for programming the posts of stories content on instagram. Also, there should be a way to program carousel posts on instagram.

Mariane A.
Analista de Mídias Sociais en Brasil
Comercio minorista, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Análise Petlove

4 el año pasado

Puntos a favor:

Eu gosto por ser uma plataforma completa e com fácil usabilidade. Posso criar inúmeras análises com um mesmo gráfico, por exemplo.

Contras:

O fato do Community não ter integração com Zendesk, do Analytics não puxar stories que foram repostados pelas marcas e pelas menções estarem no mesmo ambiente que as mensagens recebidas (as menções porderiam estar em uma aba à parte)

Jake C.
Community & Engagement Specialist en Australia
Ocio, viajes y turismo, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Exceptional reporting with superb account management.

4 hace 2 años

Comentarios: Being a long-term client (4+ years), Socialbakers is one of our long-standing SaaS relationships, and is testament to the superb account management, addition of new features and overall UI.

Puntos a favor:

Socialbakers makes it easy to customise reports from multiple social media channels. With our nuances in reporting required, we often go beyond the user interface and extract raw data in spreadsheets. This is simple and easy to do in Socialbakers.

Contras:

The publishing feature, as the API doesn't allow for the extent of features available when scheduling content natively in each platform. This is a limitation from Facebook, however.

Bayarkhuu G.
Communications Manager en Mongolia
Hostelería, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Review

4 hace 2 años

Comentarios: Satisfied with the product

Puntos a favor:

Easy to schedule future posts on the calendar and generate insightful reports to evaluate its performance afterwards.

Contras:

It would be great if we can create Facebook event post via Socialbakers. Also, boosting a post directly through the bakers would be great too.

Bruno T.
Coordenador de Marketing en Brasil
Comercio minorista, 10.000+ empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Good software

5 el año pasado

Puntos a favor:

schedule on facebook and instagram at the same time. but I still need to know more about Socialbakers.

Contras:

not schedule instagram stories. but i know the problem is with instagram

Kaylee D.
Editorial Associate en EE. UU.
Bienes de consumo, 10.000+ empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Analyzing Metrics with Social Bakers

4 hace 3 años

Puntos a favor:

SocialBakers allows our team to analyze metrics in one platform, rather than multiple. The filtering functionality and ability to pull reports is extremely helpful.

Contras:

Reports downloaded from SocialBakers are not the prettiest for sharing across various teams.

Respuesta de Socialbakers

hace 3 años

Kaylee, Josh, your account manager, can help you with your reports and their presentation; please give him a call. The value of being able to analyze and report on all your social profiles in one place is indeed an advantage. Thank you for your review! All the Best, Simon and Josh, Socialbakers Team

Usuario verificado
social media executive en Malasia
Usuario de Linkedin verificado
Telecomunicaciones, 201-500 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Great System

5 hace 2 años

Comentarios: Easy to use and friendly user.

Puntos a favor:

Able to view all of the pages manage at the same time which is very convenient. Easy to assign to different person for different task or inquiry.

Contras:

Unable to retract anything that was send

Lydia C.
Social Media Specialist en Taiwán
Hardware informático, 10.000+ empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Great user experience!

5 hace 2 años

Comentarios: I really love the the user interface and how I can filter data or build dashboard with intuitiveness. It's really simple and easy for someone just on-board to learn.

Puntos a favor:

We get to build a dashboard not only from scratch with what we want, but also utilize those very useful templates, which are continuously being updated. Now we are also able to connect to data when clicking on the dashboard, and this has been getting positive feedbacks from colleagues too!

Contras:

Comparing to other features, Publisher seems to be not as useful as others. When we schedule posts through Socialbakers, our other team can't track the posts through the social media back-end systems. Though scheduling Story on Socialbakers is helpful for teams to view the schedule more comprehensively, but it would be better if we can get rid of our smartphones when scheulding the stories. (we understand that it is due to technical and policy issues of Facebook and Instagram :))

Usuario verificado
Analista de redes sociales en Perú
Usuario de Linkedin verificado
11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

It is a good tool to compare the content and performance of social networks

4 hace 4 años

Comentarios: The tool allows the measurement of the profiles in own networks and of the competition, this allows to understand the lines of future content and of better performance.

Puntos a favor:

What I like most is the visuals of its graphics, in addition to letting you know if the content of the competition has been sponsored

Contras:

It is an expensive tool for small and medium enterprises, which hinders the use of it for them.

Respuesta de Socialbakers

hace 3 años

Hello! First of all, thank you for your feedback. We are pleased that your experience with Socialbakers, and specifically Promoted Post Detection, has been a pleasant one. We are committed to providing the very best quality service possible and continually invest in updates and improvements to the platform. Our knowledgeable sales team is always happy to discuss pricing and package option for small and medium enterprises. Best, Socialbakers Team

Yua D.
Online Marketing - Social Media Management en Filipinas
Comercio minorista, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Review

5 hace 2 años

Comentarios: Im pleased

Puntos a favor:

Understanding the performance of both Shopee and competitor

Contras:

Hope it could be updated especially in terms of adapting to new platforms - TikTok

Felipe Z.
Gerente de Com. Digital en Brasil
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Excelente produto

5 el año pasado

Puntos a favor:

Fácil de usar, intuitivo, completo e seguro

Contras:

Custo alto pro Brasil, não ter versão em português, falta integração com Stories do Instagram.

Aung chan M.
Creative Marketing Manager en Myanmar (Birmania)
Servicios financieros, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Socialbakers is most compatible platform to review our social performance.

5 hace 2 años

Comentarios: 1) Solving and tracking social performance. 2) content uploading. 3) weekly and monthly social analysis.

Puntos a favor:

1) easy to track cometitor' social performance. 2) Easy to use. 3) Best way to track content performance.

Contras:

1) not easy to segment comments and Audience feedback.

Andrey F.
Business Development en Eslovenia
Software informático, 51-200 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

All-in-one smart social media marketing suite

5 hace 4 años

Comentarios: Research on competitors social media content.

Puntos a favor:

Our favorite Socialbakers feature is analysis of Facebook Profiles when you can see which posts had the most engagements and which results they achieved running a particular social media campaign.

Contras:

I don't like that there's a limit for time range. I also wish there were more data points for export and content search tools.

Respuesta de Socialbakers

hace 3 años

Hi Andrey, Thank you so much for taking the time to send us feedback, we appreciate it. We¿re glad to hear that you are finding it useful to track your Facebook campaigns with Socialbakers and keeping up-to-date with your competition! Your dashboards have a time limit as a current overview of your data - but you can always hop over to analytics to deep dive into the data you¿re interested in tracking further back. Just select a platform and page you'd like to look into and adjust the period. Best, Socialbakers