Opiniones de Critical Mention

Complete mention monitoring from a single place

Puntos a favor:

This is the best in class mention tracking platform, we are always up to date now.

Contras:

Robust software for a reasonable price, we are 100% suttisfied.

Well-priced media monitoring software with a few flaws, but superb customer service

Comentarios: Our experience with Critical Mention has been favorable, but with the onslaught of new and updated competitors, transitioning to a new provider is not off the table.

Puntos a favor:

Critical Mention incorporates all coverage, including broadcast, into easy-to-research keywords and client names. Viewing, selecting and building custom reports is very simple. The UI is intuitive and effective.

Contras:

Sometimes Critical Mention inexplicably misses published stories, so we always need to manually cross-reference reports. Broadcast video clips are not automatically available in HD, so while you can view and download them, they're not necessarily usable for creating internal tools such as sizzle reels.

Alternativas consideradas: Meltwater y Cision

Razones para elegir Critical Mention: Critical Mention had a more robust offering and MUCH better customer service. Account managers have always felt like partners, not sales people.

Software anterior: Cision

Razones para cambiar a Critical Mention: Critical Mention's team went above and beyond. Unfortunately, excellent customer service is not enough to maintain business when other tools get the actual job done better.

Review

Puntos a favor:

the analytics charts in the reporting tool

Contras:

didn’t have the publications i needed to monitor

Critical Mention Helps Makes Our Press Even More Newsworthy

Comentarios: Our agency went viral - literally viral around the world - due to our ability to quickly share detailed metrics during several media outlet interviews. The data is easy to pull, and the reports are customizable for client needs.

Puntos a favor:

Critical Mention allows us to stay up-to-the-very-minute (literally) of media mentions of our agency and our clients. Often when we do a PR interview, Critical Mention lets us know it is live before the reporter has had a chance to email us. It also provides the metrics we need for clients to be able to showcase overall impressions and media value, while allowing us to remove clutter nonsense that is repetitive and not relevant for tracking needs. We use the software more so for tracking TV coverage for clients as we do product placement for brands as part of our agency services. Critical Mention allows us to review content without having to have a massively extensive (with heavy upkeep) monster of a DVR system in place.

Contras:

The social media analytics still have some room to improve, and the maximum you can search for mentions is 60 days - so you need to stay on top of reporting and not use it for competitive research unless you have forethought to plan and download those reports on a continuous basis.

Alternativas consideradas: Meltwater

Razones para elegir Critical Mention: Cost was one of the primary reasons we made the switch, as Critical Mention offered us the ability to combine digital outlet tracking with TV tracking into one consolidated system that is easy to use.

Critical Mention Works for US

Puntos a favor:

I like how I can see, edit through word play, and then save and download video clips. I also like that I can save clips/articles/etc. into separate files for sharing with our leadership team.

Contras:

I wish I could figure out or have a way to block from seeing multiple postings of the same article. It's bothersome to see multiples of the same thing in my feed each day.

Solid media monitoring

Comentarios: Expensive, but very solid and easy to use media monitoring software with decent analytics options. Building reports for our board was very easy.

Puntos a favor:

Really liked being able to clip the media segments based on the text provided to ensure I captured the entire clip.

Contras:

On occasion, the media clip and corresponding text did not include the entire clip and there was nothing I could do to get it.

Great for a lot of things, awesome for social media

Puntos a favor:

The search function allows me to find the latest news in my field before most other people, and this also allows me to make social media posts that get good traction.

Contras:

Can be a bit clunky at times. There's a feature that allows you to download TV clips but they come with a watermark that can't be removed and they don't come with permission to post on social media.

Best software I've used for clips

Comentarios: Highly recommend – it's much easier than any other similar software I've used.

Puntos a favor:

The UI/UX is definitely what sets Critical Mention apart. It's very easy to use, setup custom searches and alerts, and trim clips.

Contras:

We've had a few issues with specific networks in the past, but that's broader issue with networks and not specifically with Critical Mention.

Easy to Use but Misses the Mark at Times

Comentarios: I enjoy the product and have worked with this and competitors before. I would say each has their pros and cons but this has been the most seamless for sharing clips with my clients.

Puntos a favor:

The link to reporting feature makes it easy for me to share broadcast clips with my agency clients. The site is also visually easy to navigate and know what to do.

Contras:

The clip editor time signature seems to be off. The wordplay feature seems to be 5 seconds behind the actual language. Searching regionally also involves lots of drop-down menus and navigation and I feel like that could be easier to use.

generates clear reports

Puntos a favor:

The product is intuitive and allows me to generate earned media reports extremely fast.

Contras:

There are a few earned media hits that aren't picked up by the software.

Pull all of my media coverage in minutes!

Comentarios: I am able to show my partners how much value we've gotten out of our trade media.

Puntos a favor:

This software pull all of my media coverage in minutes. It shows the value of my coverage, reach/audience and links to all of the clips. It even pulls video clips from live TV.

Contras:

It cannot track some radio due to closed captioning. I also wish it could pull social media coverage as well so that i could pull everything in one report instead of using two different softwares.

Easy to search

Puntos a favor:

It was very easy to figure out how to use the software and search for related topic for our organization.

Contras:

I felt that all the searches did not come up when the word was searched. I would have to use different words for one topic.

Reporting is quick

Puntos a favor:

Reporting is quick and easy. This is something that I've needed for a while with my social media management position. I also am able to gather useful data to better target my audience. The implementation process was also pretty quick and easy.

Contras:

It is a bit time consuming and cumbersome to use. There is still a lot of updating that would benefit this software as it evolves.