dotdigital Engagement Cloud

¿Quién usa dotdigital Engagement Cloud?

Empresas medianas y B2B, B2C y empresas de comercio electrónico con al menos 5000 contactos.

¿Qué es dotdigital Engagement Cloud?

dotmailer es una plataforma de automatización de marketing por correo electrónico para pymes y empresas de negocio a negocio, negocio a cliente, y comercio electrónico. El software permite a los especialistas en marketing de 156 países utilizar datos avanzados para diseñar, probar y enviar potentes campañas automáticas. dotmailer se integra a la perfección con las plataformas de comercio electrónico de clase mundial Shopify, BigCommerce, y es el único paquete de software de automatización de marketing en Magento Commerce. Los CRM incluyen Salesforce, Microsoft Dynamics, Oro y otros.

Información sobre dotdigital Engagement Cloud

dotdigital

https://www.dotdigital.com

Fundada en 1999

Asistencia

  • En horario ininterrumpido (atiende un representante)
  • Horas laborables
  • En línea

Implementación

  • En la nube, SaaS, web

Formación

  • En persona
  • Seminarios web
  • Documentación
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Resumen de precios de dotdigital Engagement Cloud

dotdigital Engagement Cloud no tiene versión gratuita, pero ofrece una prueba gratis.


Versión gratuita

No

Prueba gratis

Funciones de dotdigital Engagement Cloud

  • Análisis y seguimiento del ROI
  • CTA personalizables
  • Campañas de goteo
  • Contenido dinámico
  • Evaluación de clientes potenciales
  • Inteligencia de ventas
  • Marketing de búsqueda
  • Marketing social
  • Pruebas A/B
  • Páginas de aterrizaje y formularios web
  • Segmentación
  • Seguimiento de visitantes de la web

Lista completa de Herramientas de automatización de marketing

  • Autorrespondedores
  • Biblioteca de imágenes
  • Campañas de goteo
  • Conformidad CAN SPAM
  • Contenido dinámico
  • Correo electrónico activado por evento
  • Correos electrónicos optimizados para el formato móvil
  • Creación de informes/análisis
  • Editor de correo electrónico WYSIWYG
  • Encuestas de cliente
  • Gestión de listas
  • Gestión de modelos
  • Gestión de suscriptores
  • Pruebas A/B
  • Páginas de aterrizaje y formularios web

Lista completa de Herramientas de email marketing

  • Acciones activadas por evento
  • Base de datos de contactos
  • Gestión de canales
  • Gestión de clientes potenciales
  • Marketing por correo electrónico
  • Varias campañas

Lista completa de Software de gestión de campañas

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Reseñas de dotdigital Engagement Cloud

Mostrando 5 de 161 reseñas

En general
4,3/5
Facilidad de uso
4,2/5
Atención al cliente
4,2/5
Funcionalidades
4,1/5
Relación calidad-precio
4,1/5
Jennifer K.
Donor Messaging Strategist
Instituciones religiosas, 1001-5000 empleados
Ha utilizado el software durante: Más de dos años
  • Calificación global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 16/2/2018

"As a new user of the Dotmailer software, I quickly found that it is user-friendly and robust ."

Comentarios: I was quickly able to build my skill in creation of emails, reach a wider audience, and push relevant content to the email list.

Puntos a favor: I enjoy the drag-and-drop campaign builder and segmentation that are offered, I find that our organization can go back regularly to templates and rebuild similarly styled emails. I also find that Dotmailer helps us reach our audience in the most sophisticated way through Programs that are uniquely tailored to the email subscriber.

Contras: I would like for there to be a few tweaks to the address book and segment functionality. I feel in some ways the system requires you to choose one or the other, when I'd like to be able to use a segment vs. an address book. I also would like it to be easier to select campaigns in the segment builder-- i.e. pin selected campaigns at the top.

  • Fuente de la reseña 
  • Publicado el 16/2/2018
Naomi T.
Marketer
Banca, 1001-5000 empleados
Ha utilizado el software durante: 6-12 meses
  • Calificación global
    4/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 21/5/2018

"Brilliant mailing platform."

Puntos a favor: I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users.
I have got very little knowledge of html and I have been able to use this solution to create newsletters still ,all thanks to their easy editor which removes the need to leverage on a programming background to get work done. I must admit though ,that for my marketing colleagues who have got a better programming knowledge ; they create better newsletter templates than I do.
It has an high email delivery ratio and we are able to monitor the number of recipients who opened our newsletter emails.

Contras: Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us.

  • Fuente de la reseña 
  • Publicado el 21/5/2018
Judson H.
CEO/Founder
Ropa y moda, 11-50 empleados
Ha utilizado el software durante: Más de dos años
  • Calificación global
    1/5
  • Facilidad de uso
    2/5
  • Características y funcionalidades
    2/5
  • Asistencia técnica
    1/5
  • Relación calidad-precio
    1/5
  • Probabilidad de recomendación
    0/10
  • Fuente de la reseña 
  • Publicado el 30/8/2017

"A great platform, if this was 2009 and not 2017"

Comentarios: A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit.

Puntos a favor: The analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign.

Contras: Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already done half of the work for them. The drag-and-drop feature is not unique in 2017, which I see is the most frequent positive thing others have to say about it, but the fact that there is no auto-save is absolutely absurd. The platform is also buggy when trying to adjust background colors and with editing photos post-upload. Raising issues to customer service only led to them pointing fingers at me for supposedly not knowing how to use the product and not even once led to a solution.

  • Fuente de la reseña 
  • Publicado el 30/8/2017
Sean D.
Marketing Assistant
Software informático, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
  • Calificación global
    5/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 1/2/2019

"Works great for my marketing team!"

Comentarios: This is the end all be all of email campaign management for my medium sized company. We use Dot Digital every single day to track our new leads and put them through our nurture cycle. I can whole heartedly say that without this platform my marketing team would be lost. If you are looking for a way to manage your address books and email campaigns this is where you should stop your search.

Puntos a favor: The ability to track your email campaigns
Super easy to use overall
Ranking leads by email engagement has been critical to our business
The ability to export the lists to Excell make marketing meetings a breeze
Really great for managing address books and targeting segments

Contras: When you export the data to excel it exports the file to a .csv by default and in this scenario it is possible that you will lose data more often than if the file were exported as .xls file. However, this seems like a very simple fix and may simply be dependent upon user preference and the software your company works with outside of Dot Digital.

  • Fuente de la reseña 
  • Publicado el 1/2/2019
Yusra K.
Manager Risk Advisory Services
Contabilidad
Ha utilizado el software durante: Más de dos años
  • Calificación global
    5/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    7/10
  • Fuente de la reseña 
  • Publicado el 13/2/2018

"A MUST BUY SOFTWARE!"

Comentarios: The landing page builder makes it really easy to build nicely designed landing pages that helps our lead generation campaigns. We are utilizing DotMailer to market to the emails we gather at events which we were unable to reach before.

Puntos a favor: The interface design is clean and organized making it easy to find what you're looking for. Dotmailer s extremely flexible, it allows creating complex layouts on emails without sacrificing client cross-compatibility too much. The best feature offered by Dotmailer is Email Automation Programs. My organization was able to set up a Welcome email series for different people. The easy editor makes creating emails fun. Great customer service from support. the cost is extremely fair and the account managers are really great.

Contras: Would like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email. Other than this, NONE. A MUST BUY!

  • Fuente de la reseña 
  • Publicado el 13/2/2018