--- description: ¿Qué piensan los usuarios de Klaviyo? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Klaviyo gracias a Capterra Ecuador. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo - Opiniones, precios y características - Capterra Ecuador 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de email marketing](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.ec/software/156699/klaviyo Página: 1 de 23\ Siguiente: [Página siguiente](https://www.capterra.ec/software/156699/klaviyo?page=2) > Klaviyo es una moderna plataforma de marketing que permite que las marcas de comercio electrónico forjen relaciones ilimitadas de alto valor a través del correo electrónico y las redes sociales. > > Veredicto: 537 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Klaviyo? Klaviyo atiende principalmente a tiendas de comercio electrónico debido a sus integraciones perfectas con plataformas como Magento, Shopify y WooCommerce. Klaviyo también se integra con empresas B2C y B2B con sitios web personalizados. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.6/5** | 537 Opiniones | | Facilidad de uso | 4.5/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.3/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.3/5 | Basado en las opiniones generales | | Funciones | 4.6/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Klaviyo - **Ubicación**: Boston, EE. UU. - **Constitución**: 2012 ## Contexto comercial - **Precio inicial**: $20,00 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, coreano, español, francés, inglés, italiano, neerlandés, polaco, portugués, sueco - **Países disponibles**: Afganistán, Alemania, Anguila, Antigua y Barbuda, Arabia Saudita, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice, Bermudas, Bolivia, Brasil, Brunéi y 98 más ## Funciones - Acciones activadas por evento - Alertas y notificaciones - Análisis de campañas - Análisis de comportamientos - Automatización de marketing - Bandejas de entrada compartidas - Base de datos de contactos - CAN-SPAM Compliance - CRM - Captura de clientes potenciales - Control de versiones - Creación de informes y estadísticas - Creación de informes/análisis - Cupones móviles - Directrices de marca - Editor WYSIWYG - Envío masivo de mensajes de texto - Generación de clientes potenciales - Gestión de activos digitales - Gestión de campañas - Gestión de canales - Gestión de clientes potenciales - Gestión de contactos - Gestión de contenidos - Gestión de correo electrónico - Gestión de flujos de trabajo - Gestión de modelos - Gestión de suscriptores - Importación y exportación de datos - Marketing social - Mensajería bidireccional - Mensajería planificada - Mobile Optimization - Panel de actividades - Perfiles de clientes - Personalización - Personalización de mensajes - Planificación de campañas - Programación de campañas - Páginas de aterrizaje y formularios web - ROI Tracking - Respuestas automáticas - Segmentación - Segmentación de clientes - Seguimiento de conversión - Seguimiento de interacciones - Seguimiento de marcas - Seguimiento de visitantes de la web - Seguimiento por correo electrónico - Third-Party Integrations … y 8 características más ## Integraciones (en total: 90) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads … y 75 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Chat ## Categoría - [Herramientas de email marketing](https://www.capterra.ec/directory/30013/email-marketing/software) ## Categorías relacionadas - [Herramientas de email marketing](https://www.capterra.ec/directory/30013/email-marketing/software) - [Herramientas de automatización de marketing](https://www.capterra.ec/directory/6/marketing-automation/software) - [Software de plataformas de marketing All-in-One](https://www.capterra.ec/directory/32155/all-in-one-marketing/software) - [Herramientas de generación de leads](https://www.capterra.ec/directory/30963/lead-generation/software) - [Software CRM](https://www.capterra.ec/directory/2/customer-relationship-management/software) ## Alternativas 1. [Brevo](https://www.capterra.ec/software/132996/brevo) — 4.6/5 (3512 reviews) 2. [Mailchimp](https://www.capterra.ec/software/110228/mailchimp) — 4.5/5 (17676 reviews) 3. [Gmail](https://www.capterra.ec/software/202338/gmail) — 4.8/5 (13521 reviews) 4. [MailerLite](https://www.capterra.ec/software/136603/mailerlite) — 4.7/5 (2322 reviews) 5. [ActiveCampaign](https://www.capterra.ec/software/79367/activecampaign) — 4.6/5 (2568 reviews) ## Opiniones ### "Da muchos problemas" — 3.0/5 > **Marta** | *29 de noviembre de 2024* | Sector textil | Valoración de la recomendación: 3.0/10 > > **Puntos a favor**: Me gustan algunas opciones como carrusel de fotos y la edición con bloques > > **Puntos en contra**: La interface no es muy amigable y en muchas ocasiones no funciona el cambi de parámetros. No es barata > > Lamento decir que mi experiencia no ha sido muy buena, ahora mismo el pop up de suscripción tiene un borde al rededor de la x de cierre que no se puede editar. ----- ### "Klaviyo Review" — 5.0/5 > **Gary A** | *12 de agosto de 2026* | Ropa y moda | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Klaviyo stands out primarily for its deep e-commerce integrations and data-driven targeting capabilities. Seamless E-Commerce Integrations: Native, real-time sync with platforms like Shopify, WooCommerce, and Magento imports full transactional, browsing, and cart data without complex API setups. Advanced Segmentation: Allows highly specific targeting based on granular customer behavior (e.g., spent \>$100, viewed a specific category twice, but hasn't bought in 30 days). Automated Flow Builder: Intuitive visual builder for automated customer journeys (abandoned cart, post-purchase win-backs, welcome series) with multi-branch logic and SMS integration. Predictive Analytics \& Attribution: Built-in predictive metrics—like customer lifetime value (CLV), churn risk, and next predicted order date—paired with clear revenue attribution per campaign. Dynamic Personalization: Drag-and-drop email blocks automatically display personalized product recommendations and unique dynamic coupon codes tailored to each recipient. > > **Puntos en contra**: Steep Pricing Curve \& "Active Profile" Billing: Klaviyo is significantly more expensive than standard newsletter platforms like Mailchimp or Brevo. Because billing is based on total active profiles in your account (rather than just people you email), unengaged subscribers still drive up monthly costs unless you rigorously clean your list. PCMag Australia + 1 Steep Learning Curve: Due to its granular data tracking, complex flow builders, and heavy reporting capabilities, the platform can feel overwhelming and intimidating for beginners or small teams without email marketing experience. PCMag Australia Complex Add-On Costs: Features like SMS credits, extra data storage, advanced analytics, and product reviews operate on separate credit systems or paid add-on tiers, which can make monthly billing unpredictable and inflated. EmailYoo Manual Mobile Layout Tweaks: While email templates look great out of the box, complex dynamic blocks and dynamic product feeds often require manual testing and adjustments to look proper on mobile screens. > > Klaviyo is the undisputed gold standard for e-commerce email and SMS marketing, known for turning granular customer data into high-converting automated campaigns, though its pricing scales aggressively as your subscriber count grows. ----- ### "Powerful Ecommerce Email Platform With a Learning Curve" — 5.0/5 > **Linda** | *20 de abril de 2026* | Servicios para el consumidor | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. > > **Puntos en contra**: The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. > > Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. ----- ### "Reconsider doing business with this company" — 1.0/5 > **Jeff** | *20 de agosto de 2026* | Salud, bienestar y deporte | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: The company pretends that it is business, friendly in all aspects as long as you stay within the law. They neglect to tell you they have their own internal law in its arbitrary and capricious in nature. > > **Puntos en contra**: Klaviyo Will Drop You the Second Your Business Becomes Inconvenient — Stay Far Away Do not build anything important on Klaviyo. I’m serious. They terminated our account because we sell research peptides — completely legal products, clearly labeled “research use only.” They didn’t look at our compliance, our disclaimers, or how we actually run the business. They just decided our entire industry was suddenly beneath them and cut us off. This should scare every business owner. Klaviyo is happy to take your money, let you pour time and customer data into their platform, build all your automations and flows — then yank the rug out whenever their risk team gets nervous. No warning, no real appeal, just “we don’t like your industry anymore.” A real partner would tell you the rules upfront instead of letting you become dependent and then discarding you. Klaviyo doesn’t do that. They collect your revenue while quietly deciding whether you’re still acceptable. The software works fine until the moment they decide you’re a liability. Then you’re gone. If your business is in any category they might someday call “high risk,” understand this clearly: your customer communications and revenue can be shut down overnight by some internal policy change you have zero control over. Klaviyo showed us exactly why you should never put your business at the mercy of a company that treats paying customers as disposable. Keep backups. Keep your data. And pick a provider that doesn’t play moral high ground with your livelihood. I would not recommend Klaviyo to anyone who actually needs to rely on their service. > > Horrible. If you were looking at this company to do business with encounter on for your marketing needs, you might want to reconsider. ----- ### "Amazing platform but comes at a cost $$$" — 4.0/5 > **Cody** | *1 de mayo de 2026* | Marketing y publicidad | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. > > **Puntos en contra**: Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. > > Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it ----- Página: 1 de 23\ Siguiente: [Página siguiente](https://www.capterra.ec/software/156699/klaviyo?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.ec/software/156699/klaviyo) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Datos estructurados