---
description: ¿Qué piensan los usuarios de Ometria? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Ometria gracias a Capterra Ecuador.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Ometria - Opiniones, precios y características - Capterra Ecuador 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de automatización de marketing](/directory/6/marketing-automation/software) > [Ometria](/software/156810/ometria)

# Ometria

Canonical: https://www.capterra.ec/software/156810/ometria

> Una plataforma de marketing de canales cruzados que reúne y detalla datos de perfiles de clientes para proporcionar al comercio minorista ideas para crear campañas.
> 
> Veredicto: 3 usuarios lo han valorado con **4.0/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.0/5** | 3 Opiniones |
| Facilidad de uso | 4.0/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.0/5 | Basado en las opiniones generales |
| Relación calidad-precio | 3.3/5 | Basado en las opiniones generales |
| Funciones | 3.7/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 60% | (6/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Ometria
- **Ubicación**: London, RU

## Contexto comercial

- **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Estados Unidos, Reino Unido

## Funciones

- Automatización de marketing
- Comunicación multicanal
- Creación de informes/análisis
- Gestión de campañas
- Gestión de la comunicación
- Historial de cliente
- Marketing multicanal
- Marketing social
- Perfiles de clientes
- Personalización
- Segmentación
- Segmentación de clientes
- Seguimiento de la participación
- Seguimiento de visitantes de la web

## Opciones de asistencia

- Chat

## Categoría

- [Herramientas de automatización de marketing](https://www.capterra.ec/directory/6/marketing-automation/software)

## Categorías relacionadas

- [Herramientas de automatización de marketing](https://www.capterra.ec/directory/6/marketing-automation/software)
- [Software de plataformas de datos de clientes](https://www.capterra.ec/directory/31334/customer-data-platform/software)
- [Software de compromiso del cliente](https://www.capterra.ec/directory/30906/customer-engagement/software)

## Alternativas

1. [Viber](https://www.capterra.ec/software/180348/viber) — 4.4/5 (4058 reviews)
2. [Text Request](https://www.capterra.ec/software/167015/text-request) — 4.6/5 (1193 reviews)
3. [Slack](https://www.capterra.ec/software/135003/slack) — 4.7/5 (24046 reviews)
4. [Xtremepush](https://www.capterra.ec/software/151231/xtremepush) — 4.5/5 (55 reviews)
5. [Braze](https://www.capterra.ec/software/155423/appboy) — 4.7/5 (168 reviews)

## Opiniones

### "Functional for Segmentation" — 4.0/5

> **Usuario verificado** | *19 de mayo de 2022* | Comercio minorista | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: Having customer information including demographics, browsing and purchasing history, interactivity, and email history is critical and used daily. Having these all in one place has proven invaluable for our team.
> 
> **Puntos en contra**: Filtering can be finicky, a capitalization can make or break your search. Quantifying sales from email blast is doable but time consuming. Unsubscribing is a huge pain.

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### "Merchants fall in love with it" — 5.0/5

> **Usuario verificado** | *24 de agosto de 2018* | Tecnología y servicios de la información | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Not just another email tool. Merchants fall in love with the insight that this gives them on their customers. It enables them to engage rather than just firing emails their way.
> 
> **Puntos en contra**: Like many solutions in this product area, needs a certain level of commitment to make the most of the power of the platform but it'll be worth it.

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### "Not worth the money" — 3.0/5

> **Suzanne** | *30 de mayo de 2025* | Comercio minorista | Valoración de la recomendación: 4.0/10
> 
> **Puntos a favor**: - Pretty strong reporting capabilities at an individual contact level as well as across a general cohort
- Good segmentation functionality
> 
> **Puntos en contra**: - Poor, very limited automation builder
- Platform is very costly yet Ometria charge for creation of simple email blocks (you can use code to build blocks yourself but Ometria will only work on their own code if you need help)
- Preference centre isn't available to edit in the front end - Ometria charge for changes
- Poor and basic email builder (somewhere between a WYSIWYG and drag and drop)
> 
> In my opinion Ometria doesn't live up to its price tag, and doesn't quite know what it is. As an ESP it falls down due to the limited automation functionality, poor email builder, and no front end preference centre, and as a CRM database it falls down due to data inconsistencies across the platform and limited ability to spot patterns and trends in the data.

## Enlaces

- [Ver en Capterra](https://www.capterra.ec/software/156810/ometria)

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