--- description: ¿Qué piensan los usuarios de Brandwatch? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Brandwatch gracias a Capterra Ecuador. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatch - Opiniones, precios y características - Capterra Ecuador 2026 --- Breadcrumb: [Inicio](/) > [Herramientas para gestionar la reputación](/directory/30750/reputation-management/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://www.capterra.ec/software/157048/brandwatch Página: 1 de 11\ Siguiente: [Página siguiente](https://www.capterra.ec/software/157048/brandwatch?page=2) > Software de analíticas de redes sociales que proporciona información del consumidor y tendencias del mercado mediante el análisis de conversaciones en múltiples plataformas. > > Veredicto: 235 usuarios lo han valorado con **4.2/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Brandwatch? PYMES, grandes empresas ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.2/5** | 235 Opiniones | | Facilidad de uso | 4.2/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.8/5 | Basado en las opiniones generales | | Funciones | 3.9/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 70% | (7/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Cision - **Constitución**: 1867 ## Contexto comercial - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop) - **Idiomas admitidos**: alemán, checo, chino, chino tradicional, danés, español, finés, francés, indonesio, inglés, italiano, japonés, neerlandés, noruego, polaco, portugués, ruso, sueco, turco, árabe - **Países disponibles**: Alemania, Arabia Saudita, Australia, Austria, Bélgica, Canadá, Catar, China, Dinamarca, Emiratos Árabes Unidos, España, Estados Unidos, Filipinas, Finlandia, Francia, India, Irlanda, Israel, Italia, Japón y 13 más ## Funciones - API - Análisis - Análisis de audiencias - Análisis de campañas - Análisis de la competencia - Análisis de sentimientos - Análisis de tendencias - Análisis de texto - Aprendizaje automático - CRM - Control de procesos de aprobación - Creación de informes y estadísticas - Creación de informes/análisis - Descubrimiento de influencers - Directrices de marca - Etiquetado de parte del discurso - Extracción de datos - Filtrado por palabras clave - Filtro y búsqueda por facetas - Gestión de activos digitales - Gestión de campañas - Gestión de contenidos - Gestión de flujos de trabajo - Gestión de la experiencia del cliente - Gestión de la reputación - Gestión de los comentarios negativos - Gestión de relaciones con influencers - Gestión de respuestas - Gestión de varias cuentas - Hashtag Tracking - Herramientas de colaboración - Informes personalizables - Panel de actividades - Panel de comunicaciones - Participación del cliente - ROI Tracking - Real-Time Notifications - Recopilación de datos multicanal - Review Sharing - Segmentación de clientes - Segmentación por público - Seguimiento de conversión - Seguimiento de influencers - Seguimiento de la participación - Seguimiento de marcas - Seguimiento de palabras claves - Supervisión de competidores - Supervisión de redes sociales - Varias campañas - Visualización de datos … y 6 características más ## Integraciones (en total: 19) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify … y 4 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Herramientas para gestionar la reputación](https://www.capterra.ec/directory/30750/reputation-management/software) ## Categorías relacionadas - [Herramientas para gestionar la reputación](https://www.capterra.ec/directory/30750/reputation-management/software) - [Herramientas de monitorización de redes sociales](https://www.capterra.ec/directory/31028/social-media-monitoring/software) - [Reconocimiento de imágenes](https://www.capterra.ec/directory/31600/image-recognition/software) - [Software para análisis de redes sociales](https://www.capterra.ec/directory/31655/social-media-analytics-tools/software) - [Herramientas de marketing en redes sociales](https://www.capterra.ec/directory/30781/social-media-marketing/software) ## Alternativas 1. [Trustpilot](https://www.capterra.ec/software/169618/trustpilot) — 4.5/5 (1202 reviews) 2. [Birdeye](https://www.capterra.ec/software/152997/birdeye) — 4.7/5 (703 reviews) 3. [Brand24](https://www.capterra.ec/software/149054/brand24) — 4.7/5 (254 reviews) 4. [GiveMe5.ai](https://www.capterra.ec/software/207396/GiveMe5-ai) — 4.7/5 (86 reviews) 5. [Hootsuite](https://www.capterra.ec/software/121701/hootsuite) — 4.4/5 (3795 reviews) ## Opiniones ### "This tool has saved me unbelievable amounts of time\!" — 5.0/5 > **Michael** | *16 de enero de 2024* | Gestión de organizaciones sin ánimo de lucro | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well. > > **Puntos en contra**: The biggest issue I have is when I publish content natively through a social media site. Sometimes it does not appear in the general calendar on Brandwatch or the analytics available for the post are limited. > > This tool has been a game changer\! I've used similar products like Sprout Social or Hootsuite but Brandwatch is my preferred. The tools included and the account levels made the most sense for our organization and their customer service is incredible\! ----- ### "Brandwatch is super powerful and well rounded." — 5.0/5 > **Jeb** | *11 de diciembre de 2024* | Edición | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: We love all the integration with the different platforms we use but especially WhatsApp. > > **Puntos en contra**: There was nothing wrong with Brandwatch for us. It was just a little more then we needed. We are a small business and don't need so much power. > > Brandwatch was great to work with. Not too difficult to set up and a joy to use. The data we got from our testing was magnificent and info we didn't know before. ----- ### "Brandwatch: Useful Tool, Predatory Business Practices" — 1.0/5 > **Chris** | *9 de marzo de 2025* | Marketing y publicidad | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: Brandwatch used to be a solid analytics \& social listening tool. The dashboard was well-structured, reporting was comprehensive, \& sentiment analysis was useful. It offered valuable insights into brand perception, competitor monitoring, \& market trends. At its core, Brandwatch is a powerful tool, but no level of analytics justifies the kind of predatory business practices I’ve now experienced. > > **Puntos en contra**: Deceptive renewal tactics \& a customer-unfriendly approach. Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without explicit consent. Previously, contract renewals were handled with an account manager reaching out—but now? No heads-up, no automated reminder, just a silent renewal \& a big invoice. When challenged, they deflected with "standard practice" excuses, despite past renewals being explicitly manual. If a company relies on fine print trickery rather than product value to retain customers, it speaks volumes. > > I was a strong advocate for Brandwatch \& regularly recommended it to peers \& leadership groups. That ends today. This is a textbook case of short-term financial gain at the cost of long-term trust. Great tool, terrible ethics. There are better analytics platforms out there that don’t resort to legal landmines \& deceptive billing tactics to keep customers on board. Would I recommend Brandwatch now? Absolutely not. Would I ever trust them again? Not a chance. Sies. ----- ### "Take the time to explore" — 5.0/5 > **Usuario verificado** | *20 de marzo de 2020* | Marketing y publicidad | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: The best thing for me is their customer support. Falcon is a very robust software and it takes time to learn it. Having a person available at all times to answer your questions is a very powerful feature and one I've taken advantage of multiple times. They are always available, even if it is to help you locate a specific thing in your dashboard. > > **Puntos en contra**: Probably the mobile apps. Since the software is so robust, there are a bunch of different apps that you need to perform all the different tasks. I think this is useful if you have a big team but our team is small, even thou our client is big and having so many different apps makes it quite annoying when trying to manage. > > I am very impressed, I wasn't very famliar with it when I started using it but I'm starting to see the power of it. The learning curve, like I said, is a big one but there is a lot of help and resources available to navigate you thru it. I wish I started with the tutorials, like my CRM suggested but I hoped it would be fairly plug and play so that's my bad. ----- ### "Falcon.io Review" — 5.0/5 > **Rob** | *25 de agosto de 2021* | Estudios de mercado | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: Great program to publish and schedule your social media content - especially if you have a lot of content to publish. > > **Puntos en contra**: It is very similar to other programs- but somewhat more expensive. > > Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts. ----- Página: 1 de 11\ Siguiente: [Página siguiente](https://www.capterra.ec/software/157048/brandwatch?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.ec/software/157048/brandwatch) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Datos estructurados