--- description: ¿Qué piensan los usuarios de Talkwalker? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Talkwalker gracias a Capterra Ecuador. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Talkwalker - Opiniones, precios y características - Capterra Ecuador 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de marketing en redes sociales](/directory/30781/social-media-marketing/software) > [Talkwalker](/software/161487/talkwalker) # Talkwalker Canonical: https://www.capterra.ec/software/161487/talkwalker Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.ec/software/161487/talkwalker?page=2) > Plataforma de escucha, inteligencia y analíticas sociales, diseñada para ayudar a las empresas a tomar decisiones óptimas. > > Veredicto: 24 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Talkwalker? Pymes, grandes empresas, agencias. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.4/5** | 24 Opiniones | | Facilidad de uso | 4.4/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.3/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.1/5 | Basado en las opiniones generales | | Funciones | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Talkwalker - **Ubicación**: Luxembourg, Luxemburgo - **Constitución**: 2009 ## Contexto comercial - **Precio inicial**: $9.600,00 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: 11-50, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, español, francés, inglés, italiano, japonés, portugués - **Países disponibles**: Alemania, Estados Unidos, Francia, India, Japón, Luxemburgo, Reino Unido, Singapur ## Funciones - Análisis de audiencias - Análisis de campañas - Análisis de la competencia - Análisis de páginas web - Análisis de sentimientos - Análisis de tendencias - Análisis visual - Búsqueda/filtro - Creación de informes y estadísticas - Creación de informes/análisis - Filtrado por palabras clave - Gestión de campañas - Gestión de la reputación - Gestión de los comentarios negativos - Hashtag Tracking - Informes personalizables - Integración de redes sociales - Métricas de rendimiento - Panel de actividades - Panel de comunicaciones - Participación del cliente - ROI Tracking - Real-Time Notifications - Recopilación de datos multicanal - Segmentación de clientes - Segmentación por público - Seguimiento de campañas - Seguimiento de la participación - Seguimiento de marcas - Seguimiento de palabras claves - Supervisión KPI - Supervisión de competidores - Supervisión de redes sociales - Visualización de datos ## Integraciones (en total: 5) - Google Analytics 360 - Hootsuite - Meta for Business - Tableau - Twitter/X ## Opciones de asistencia - E-mail/Help Desk - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Herramientas de marketing en redes sociales](https://www.capterra.ec/directory/30781/social-media-marketing/software) ## Categorías relacionadas - [Herramientas de marketing en redes sociales](https://www.capterra.ec/directory/30781/social-media-marketing/software) - [Software para análisis de redes sociales](https://www.capterra.ec/directory/31655/social-media-analytics-tools/software) - [Herramientas de monitorización de redes sociales](https://www.capterra.ec/directory/31028/social-media-monitoring/software) - [Herramientas para gestionar la reputación](https://www.capterra.ec/directory/30750/reputation-management/software) - [Herramientas de monitorización de redes sociales](https://www.capterra.ec/directory/33397/social-listening-tools/software) ## Alternativas 1. [YouScan](https://www.capterra.ec/software/173036/youscan) — 4.9/5 (109 reviews) 2. [Sprout Social](https://www.capterra.ec/software/121447/sprout-social) — 4.4/5 (606 reviews) 3. [Blabla](https://www.capterra.ec/software/1079603/Blabla) — 5.0/5 (9 reviews) 4. [facelift](https://www.capterra.ec/software/150410/facelift) — 4.4/5 (131 reviews) 5. [Meltwater](https://www.capterra.ec/software/123153/meltwater) — 4.0/5 (96 reviews) ## Opiniones ### "Excellent product for the analysis and monitoring of social networks" — 4.0/5 > **Grace** | *3 de marzo de 2021* | Tecnología y servicios de la información | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: It is an excellent tool for segmenting the audience, it offers an excellent system, the dashboard and reports are good too, it is very useful when it comes to campaign analysis, I can also use it for a variety of different auditory use cases, it also provides a large number of innovative functions, its reports can be customized and sent by email, it allows you to follow your communication campaigns and analyze the results, it also allows complex queries and sophisticated analyzes, the device is very intuitive and well designed. > > **Puntos en contra**: It is a very good and useful tool for strategies in social networks, I have nothing bad to mention about Talkwalker, its performance is very correct and it fulfills its functions correctly. > > This software provides us with all the data and indicators we need, it allows us to have a better perspective, it also offers me a very complete review on multiple topics, it has been very useful for our team when receiving information about our brand, now we have the possibility to access to different results and queries, it offers us faster reaction times, helps us in many useful ideas. ----- ### "Talkwalker - a fast & easy to use social media monitoring tool" — 4.0/5 > **Usuario verificado** | *5 de febrero de 2022* | Marketing y publicidad | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Fast, easy to use, super helpful managing the sentiment, super cool in widgets and reporting, cool features like sending emails to users and crisis monitoring...all of these things are super cool > > **Puntos en contra**: its limitation that it can only be used as a social media listening tool \& that its not a unified solution which can have not just sentiment but advertising spends \& content management included as well > > It is easy to use. Its a great step for me upgrading myself from social studio to talkwalker and i dont regret it ----- ### "Talkwalker- Though presentation is good but poor data minning capacity" — 3.0/5 > **Usuario verificado** | *18 de agosto de 2019* | Tecnología y servicios de la información | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: It has lots of filters which give us many choices to make our data more specific and precise. Apart from this it visualization is awesome and that makes it very cool to use as we have everything on screen whatever we need. It is quite easy to use and query formation is also good. But the most important thing is that it has a separate dashboard thing in it which helps to segregate multiple clients. > > **Puntos en contra**: Data mining is very poor and sentiment tagging is also very poor. No when can trust in its data as it could be wrong. Second thing is that it shows different data on the dashboard and when we download it then data count become different > > Not so much satisfied but it helped me in better visualization of data and help me understanding more metrics of analytics. But the overall experience is not so good ----- ### "Transforming Social Listening Tool" — 5.0/5 > **Karan** | *3 de febrero de 2025* | Estudios de mercado | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Talkwalker is an amazing Social Listening tool, the conversations analytic that the tool provides is outstanding. The quick search feature is good, it helps us do an audit for any brand or topic quickly. and gives us the overall mentions, sentiment analysis and topic bifurcation. > > **Puntos en contra**: The pricing module, seems expensive. there are competitive tools in the market who provide less amount pacakge ----- ### "Web listening made simple (but with limits)" — 4.0/5 > **Guido** | *5 de diciembre de 2020* | Marketing y publicidad | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: I like the very user friendly interface: it's simple to browse through its functions and features. Help pages are comprehensive and useful. Support is great: whenever you have doubts or problems, they are available to help you find the best solution to your needs (mail, phone, virtual meeting). It can scan many web properties (websites, blogs, forums, most social media) for keywords or hashtags. Keyword creation is quite easy, also for very complex "constructions" (with many operators letting you build any kind of expression). It is a bit pricy, but when compared to similar platforms it turns out that it's one of the cheapest. > > **Puntos en contra**: Listening is very limited on Facebook and Instagram (because Facebook limits what's passed through its APIs, after privacy concerns of the past years). Automatic analysis of the sentiment of the mentions is not totally satisfying, requiring a lot of manual work to correct the platform suggestions. There is no analysis of the profiles who mention your keywords. In the end, it's very useful to track possible "crisis events", but it's not very useful if you want to analyze how certain topics or brands are treated on the web, to understand what people talk about and where this occurs. > > We use it in our agency to track the brand names of some clients and to discover trends and topics around certain brands or products. ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.ec/software/161487/talkwalker?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.ec/software/161487/talkwalker) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | ----- ## Datos estructurados