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¿Qué es Knak?
Si buscas una solución de plantillas de correo electrónico, tómate un momento para saber más sobre Knak.
Es una plataforma de creación de correo electrónico para equipos de marketing empresarial. Permite que cualquiera pueda crear correos electrónicos llamativos y con personalización de marca que funcionen con las principales plataformas de envío y automatización de marketing de hoy en día: Marketo, Eloqua, Salesforce Marketing Cloud, Pardot, Adobe Campaign, Gmail e Intercom.
La ventaja con Knak Launch es que puedes crear e implementar campañas sin entrar en Marketo.
¿Quién usa Knak?
Equipos de marketing empresarial de cualquier sector que buscan volverse autosuficientes en la creación de correos electrónicos llamativos y de calidad, como si fuesen diseñados por una agencia y con personalización de marca, rápidamente y a escala para la pila tecnológica existente.
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Opinones de Knak
Knak makes marketing email drafting a breeze
Comentarios: My overall experience with Knak is positive.
Puntos a favor:
Ease of usage. Easy to copy templates and pre-defined header footer makes email drafting a breeze.
Contras:
Difficult to copy paste modules from one template to next.
Knak for Higher Education
Comentarios: Overall, the software works as intended.
Puntos a favor:
Ease of use for business users with limited coding (HTML) abilities.
Contras:
There are improvements being made readily. No complaints in its usage as of yet.
Knak Review From Dice
Comentarios: We are solving the better use of time when an email template for a client needs to be used more than once. Easy to clone.
Puntos a favor:
I think the product is very user friendly when it comes to either building an email from the blank canvas, or a template already made, I usually have no issue.
Contras:
I think the organization of the email center and especially the image library could be a little better. Kind of all over the place.
A real no-brainer
Comentarios: We were using Marketo’s email builder with a custom template to build out our emails. While some of us could build out emails in Marketo, not all of our employees globally have the HTML/CSS expertise to effectively build using Marketo's native email buidler. Our Marketo email modules just were not flexible enough – especially when it came to resizing columns or easily supporting mobile-first, responsive emails. In addition, we always needed to go into the HTML code to troubleshoot the formatting or adjusting the CSS because content just wouldn’t render the same way in different email clients as it did within Marketo. In addition, with agencies building our emails, we found that they typically did not know how to code emails for Marketo. More often than not, the agencies would provide HTML code that did not render properly and one of the email builders or our IT team would have to troubleshoot the agency code or rebuild the email in Marketo using our template. This workflow was costly and creating bottlenecks that were delaying the distribution of our emails. On-boarding with Knak was excellent. Our customer success manager has been working with us from day 1. We did have an initial bump in the road with the implementation of Knak based on our brand standards; however, their team was very helpful with setting up all the other modules and giving us early access to the new editor which resolved all issues. We have rolled Knak out globally over the past 3 months.
Puntos a favor:
Knak is an intuitive, easy-to-use HTML email builder without the need to know HTML or CSS. The email building platform has been developed specifically to solve the challenge of building branded emails that can be deployed through a variety of email distribution platforms by those who want to focus on the content of the email and not the coding. We love how quickly we can build our emails using Knak and...that the emails display properly on desktop and mobile clients.
Contras:
I really don't have a con for Knak but...if pressed, the only one I can think of is one navigation-related issue that could be more refined. Such as when you go back to the list of emails in the "Email Center" the platform does not remember your filters. Not a big deal as they have a lightning fast search and you can also click a button to just see the emails you built. Plus, their dev team already has this in the works.
Great product with excellent support!
Comentarios: They have a very strong team that knows a lot about building quality emails that render on every platform and device; this translates well into the Knak builder. It has significantly reduced the time required to create emails from days to minutes, allowing us to focus our time elsewhere. Pair a great product with a great support team and you have a must-have solution for your email marketing stack!
Puntos a favor:
Knak makes building emails extremely straight-forward and easy, all without the need to touch any code! It empowers our marketing team to create emails in minutes instead of days, without relying on developers or the design team. Their support is also top-notch! They are quick to resolve issues that arise and actually listen to and implement our product feedback to release new features that make our email creation even easier.
Contras:
While there are certain things that can't be done with Knak, they are always improving the product and adding new features to fill holes in there email creation abilities. We have run into a few really complex designs that required custom-coded solutions on top of Knak templates, but the solution covers 99% of our email creation needs.
