Marketo Engage
¿Qué es Marketo Engage?
Marketo es una de las principales plataformas en automatización de marketing e incluye un amplio conjunto de capacidades para pymes y para grandes empresas, en diversos sectores. Algunas de las características más comunes incluyen marketing por correo electrónico, cuidado de los clientes, SEO (optimización para buscadores web, por sus siglas en inglés), páginas de aterrizaje, puntuación y análisis, mientras que otras ediciones ofrecen funciones avanzadas como personalización de sitios web, interacción con usuarios móviles, reorientación web y social. Entre los clientes habituales se incluyen empresas de B2C y B2B de todos los tamaños.
¿Quién usa Marketo Engage?
Para las empresas B2B o B2C que se preocupan por el cuidado de los clientes, la segmentación personalizada y escalable, la personalización y la profunda participación del cliente.
¿Tienes dudas sobre Marketo Engage? Compara con una alternativa popular
Marketo Engage
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Opinones de Marketo Engage
Efraín
Un software gigante y poderoso para email marketing y engagement
Comentarios: Es una herramienta realmente potente que cubre todo el proceso de marketing y generación de ventas.
Puntos a favor:
Las principales ventajas es que es una de las plataformas de marketing más completas abarcando varias áreas. La automatización de todos los procesos y la segmentación de personas según perfiles, lo que logra mayor efectividad en las campañas.
Contras:
No es tan fácil de usar, algunas de sus funciones son muy complicadas.
MD Masoom
Alternativas consideradas:
Indeed a Best-in-Class Marketing Automation Software
Comentarios: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
Puntos a favor:
I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
Contras:
I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
Thierno Ousmane
Marketo Engage, the e-mail Marketing booster.
Comentarios: The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any marketer would ask for.
Puntos a favor:
1. Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support.
Contras:
Handling the software may require several times to learn.
Usuario verificado
Alternativas consideradas:
A very expensive CRM - Adobe Marketo Engage.
Comentarios: I think it’s a great software for campaign management and market automation but it’s really very expensive. In the past it has helped us generate higher cart conversions. It’s UI/UX is also very professional and one might get geeked out.
Puntos a favor:
The pros are as follows -- You can quickly and successfully plan, execute, and track your marketing efforts using Adobe Marketo. - You can manage your lead base centrally and keep track of your leads as they pass through the conversion process using Adobe Marketo. - Based on your target demographic and how they interact with your website, Adobe Marketo gives you the ability to customise the content of your campaigns. - A variety of analytics and performance tracking tools are available from Adobe Marketo to help you evaluate the success of your marketing. - You may easily link Adobe Marketo with other marketing platforms to develop an efficient omnichannel marketing strategy.
Contras:
The cons regarding it are -- For certain firms, especially small and medium-sized ones, Adobe Marketo is really expensive. Just like other Adobe products.- Some people may find Adobe Marketo difficult to understand and operate, especially if they have no prior experience with marketing automation. - For some companies with particular requirements, Adobe Marketo's lack of all marketable features could be a drawback. - A business that relies too heavily on Adobe Marketo risks becoming reliant on it and losing the capacity to manage marketing campaigns on its own. - Integration issues may arise because Adobe Marketo may not be compatible with certain data management and marketing platforms.
Whitney
Alternativas consideradas:
Marketo powers our entire marketing team
Comentarios: Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.
Puntos a favor:
It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.
Contras:
It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.
